Jobbi
End-to-End
Interaction Design
Design Systems
Mobile UI
Propelling job seekers to land their first entry-level roles
TEAM
Include text here
TOOLS
Figma, FigJam, Maze, Google Workspace, Grain
ROLE & DURATION
Product & Visual Designer
Q2 (2024)
OVERVIEW
Data from U.S. News, shows a staggering decline in hiring for entry-level roles in 2023, with a 37% drop for non-degree jobs and a 45% decline for those that require a degree. As someone who supports and is invested in the future of young professionals and career transitioners, I wanted to dig deeper into this problem area. Witnessing the firsthand struggle of my peers, I embarked on this project to develop a solution that could help mitigate the challenges we face in today's job market.
CHALLENGE
The job market's transformation has made it demoralizing for entry-level seekers to find jobs. From ghosting to lengthy application processes, these challenges can significantly hinder someone's motivation to break into their first role.
SOLUTION
Jobbi is the in-app expert of interview tips, personalized resume feedback, and one-on-one interview coaching designed to make the job application process easier and boost confidence for entry-level job seekers.
TEAM
Include text here
TOOLS
Figma, FigJam, Maze, Google Workspace, Grain
ROLE & DURATION
Product & Visual Designer
Q2 (2024)
OVERVIEW
Data from U.S. News, shows a staggering decline in hiring for entry-level roles in 2023, with a 37% drop for non-degree jobs and a 45% decline for those that require a degree. As someone who supports and is invested in the future of young professionals and career transitioners, I wanted to dig deeper into this problem area. Witnessing the firsthand struggle of my peers, I embarked on this project to develop a solution that could help mitigate the challenges we face in today's job market.
CHALLENGE
The job market's transformation has made it demoralizing for entry-level seekers to find jobs. From ghosting to lengthy application processes, these challenges can significantly hinder someone's motivation to break into their first role.
SOLUTION
Jobbi is the in-app expert of interview tips, personalized resume feedback, and one-on-one interview coaching designed to make the job application process easier and boost confidence for entry-level job seekers.
TEAM
Include text here
TOOLS
Figma, FigJam, Maze, Google Workspace, Grain
ROLE & DURATION
Product & Visual Designer
Q2 (2024)
OVERVIEW
Data from U.S. News, shows a staggering decline in hiring for entry-level roles in 2023, with a 37% drop for non-degree jobs and a 45% decline for those that require a degree. As someone who supports and is invested in the future of young professionals and career transitioners, I wanted to dig deeper into this problem area. Witnessing the firsthand struggle of my peers, I embarked on this project to develop a solution that could help mitigate the challenges we face in today's job market.
CHALLENGE
The job market's transformation has made it demoralizing for entry-level seekers to find jobs. From ghosting to lengthy application processes, these challenges can significantly hinder someone's motivation to break into their first role.
SOLUTION
Jobbi is the in-app expert of interview tips, personalized resume feedback, and one-on-one interview coaching designed to make the job application process easier and boost confidence for entry-level job seekers.
Key Features
Key Features
Key Features
Interview Practice - Record yourself practicing an interview question and get immediate feedback on how to improve
Resume and Interview skills analysis - Upload your resume and do mock interviews to get suggestions on how to stand out
AI Chat Bot - Chat with our Jobbi Bot to prepare, from interview nerves to crafting the perfect resume
Discovery
Discovery
Discovery
Digging deeper into the pains of job hunting
Digging deeper into the pains of job hunting
Digging deeper into the pains of job hunting
Secondary research and informal chats with career switchers in the job hunting stage revealed that the disruptive job market is influenced by several factors beyond job decline. The surge of bootcamp graduates in fields like software development and design has saturated job markets. Additionally, layoffs have intensified competition between senior-level and entry-level applicants.
Secondary research and informal chats with career switchers in the job hunting stage revealed that the disruptive job market is influenced by several factors beyond job decline. The surge of bootcamp graduates in fields like software development and design has saturated job markets. Additionally, layoffs have intensified competition between senior-level and entry-level applicants.
Secondary research and informal chats with career switchers in the job hunting stage revealed that the disruptive job market is influenced by several factors beyond job decline. The surge of bootcamp graduates in fields like software development and design has saturated job markets. Additionally, layoffs have intensified competition between senior-level and entry-level applicants.
Primary Frustrations
Primary Frustrations
Primary Frustrations
To drill down on the pain points from this widespread job hunt fatigue, I conducted 5 user interviews and gathered user insight from a pool of 13 survey participants who were either recent college grads or career switchers. These were the insights I drew from my research:
To drill down on the pain points from this widespread job hunt fatigue, I conducted 5 user interviews and gathered user insight from a pool of 13 survey participants who were either recent college grads or career switchers. These were the insights I drew from my research:
To drill down on the pain points from this widespread job hunt fatigue, I conducted 5 user interviews and gathered user insight from a pool of 13 survey participants who were either recent college grads or career switchers. These were the insights I drew from my research:
Job hunters crave guidance
Job hunters crave guidance
Job hunters crave guidance
Job hunters want to stand out
Job hunters want to stand out
Job hunters want to stand out
Job searching feels like a full-time job
Job searching feels like a full-time job
Job searching feels like a full-time job
Participants mentioned struggling with overwhelming competition and being at a lost with how to navigate the job hunt. It also doesn't help when they receive no feedback from jobs apps. The constant cycle of churning applications while not knowing how to improve are leading to feelings of desolation.
Participants mentioned struggling with overwhelming competition and being at a lost with how to navigate the job hunt. It also doesn't help when they receive no feedback from jobs apps. The constant cycle of churning applications while not knowing how to improve are leading to feelings of desolation.
Participants mentioned struggling with overwhelming competition and being at a lost with how to navigate the job hunt. It also doesn't help when they receive no feedback from jobs apps. The constant cycle of churning applications while not knowing how to improve are leading to feelings of desolation.
Entry-level job seekers need guidance when they reach a wall
Entry-level job seekers need guidance when they reach a wall
Entry-level job seekers need guidance when they reach a wall
Using a user journey map, I charted actions and emotions throughout a job application journey for our persona Olivia - a recent online bootcamp grad who began her job search with optimism. The map shows her journey from the initial stage of applying to the discouragement of receiving no responses, and ultimately, her determination to find alternative methods.
Using a user journey map, I charted actions and emotions throughout a job application journey for our persona Olivia - a recent online bootcamp grad who began her job search with optimism. The map shows her journey from the initial stage of applying to the discouragement of receiving no responses, and ultimately, her determination to find alternative methods.
Using a user journey map, I charted actions and emotions throughout a job application journey for our persona Olivia - a recent online bootcamp grad who began her job search with optimism. The map shows her journey from the initial stage of applying to the discouragement of receiving no responses, and ultimately, her determination to find alternative methods.
Olivia and her career journey
Olivia and her career journey
Olivia and her career journey
The above discovery revealed a critical need: guidance during the application process.
The above discovery revealed a critical need: guidance during the application process.
The above discovery revealed a critical need: guidance during the application process.
Ideation
Ideation
Ideation
How can we guide entry-level job seekers to land their first role?
How can we guide entry-level job seekers to land their first role?
How can we guide entry-level job seekers to land their first role?
Looking into the job search market, I noticed platforms focus heavily on prioritizing the mass application stage (sending out resumes in high volume) or specific stages (interview prep). None offered the comprehensive support job seekers need. This gap created an opportunity for me to create a product that can provide holistic job support.
Looking into the job search market, I noticed platforms focus heavily on prioritizing the mass application stage (sending out resumes in high volume) or specific stages (interview prep). None offered the comprehensive support job seekers need. This gap created an opportunity for me to create a product that can provide holistic job support.
Looking into the job search market, I noticed platforms focus heavily on prioritizing the mass application stage (sending out resumes in high volume) or specific stages (interview prep). None offered the comprehensive support job seekers need. This gap created an opportunity for me to create a product that can provide holistic job support.
Keeping actionable feedback in mind when ideating
Keeping actionable feedback in mind when ideating
Keeping actionable feedback in mind when ideating
I rapidly ideated solutions prioritizing feasibility of development within a 3-week window. Taking what I learned from research, I focused on features that provided actionable feedback on job application skills, aiming to keep applicants motivated throughout the process.
I rapidly ideated solutions prioritizing feasibility of development within a 3-week window. Taking what I learned from research, I focused on features that provided actionable feedback on job application skills, aiming to keep applicants motivated throughout the process.
I rapidly ideated solutions prioritizing feasibility of development within a 3-week window. Taking what I learned from research, I focused on features that provided actionable feedback on job application skills, aiming to keep applicants motivated throughout the process.
Concept Pitch
Concept Pitch
Concept Pitch
A GenAI job coach with personalized guidance and powerful tools to help you stand out and elevate your job application game.
Core Features
Core Features
Core Features
Onboarding + Personal Quiz
I initially explored applicant-job matching and market competitiveness. Later on (shown in the development stage), I repurposed this flow to craft questions that specifically evaluate job prep skills.
Onboarding + Personal Quiz
I initially explored applicant-job matching and market competitiveness. Later on (shown in the development stage), I repurposed this flow to craft questions that specifically evaluate job prep skills.
Onboarding + Personal Quiz
I initially explored applicant-job matching and market competitiveness. Later on (shown in the development stage), I repurposed this flow to craft questions that specifically evaluate job prep skills.
AI Chat
This flow explores different interactive paths with the app's AI bot, with a focus on optimizing resumes for job roles.
AI Chat
This flow explores different interactive paths with the app's AI bot, with a focus on optimizing resumes for job roles.
AI Chat
This flow explores different interactive paths with the app's AI bot, with a focus on optimizing resumes for job roles.
Interview Practice
Based on feedback received from design critiques, I shifted my original focus of providing data on a user's competitiveness in the job market to interview preparation tools - a better method of equipping users for their job search.
Interview Practice
Based on feedback received from design critiques, I shifted my original focus of providing data on a user's competitiveness in the job market to interview preparation tools - a better method of equipping users for their job search.
Interview Practice
Based on feedback received from design critiques, I shifted my original focus of providing data on a user's competitiveness in the job market to interview preparation tools - a better method of equipping users for their job search.
Development
Development
Development
Sketching out key screens to test different components
Sketching out key screens to test different components
Sketching out key screens to test different components
Wire-framing began with sketches of key screens (Home, Job Applicant Stats, AI chat, Nav Bar, Job Posts, and Job Profile). Initially, I was heavily focused to match users to ideal careers (based on skills and experience) but attending design critiques helped shift my MVP towards a user-centric design that focuses on AI-powered job prep skill analysis and personal improvement.
Wire-framing began with sketches of key screens (Home, Job Applicant Stats, AI chat, Nav Bar, Job Posts, and Job Profile). Initially, I was heavily focused to match users to ideal careers (based on skills and experience) but attending design critiques helped shift my MVP towards a user-centric design that focuses on AI-powered job prep skill analysis and personal improvement.
Wire-framing began with sketches of key screens (Home, Job Applicant Stats, AI chat, Nav Bar, Job Posts, and Job Profile). Initially, I was heavily focused to match users to ideal careers (based on skills and experience) but attending design critiques helped shift my MVP towards a user-centric design that focuses on AI-powered job prep skill analysis and personal improvement.
brainstorming on key flows and the evolution
brainstorming on key flows and the evolution
brainstorming on key flows and the evolution
Onboarding Lofis
Onboarding questions originally focused on job-matching a user with their background and skills.
Onboarding Lofis
Onboarding questions originally focused on job-matching a user with their background and skills.
Onboarding Lofis
Onboarding questions originally focused on job-matching a user with their background and skills.
Onboarding Hifis (After Design Critiques)
Onboarding questions focused on job-readiness skills like resume writing and interview techniques. At the end, it provides users with a personalized report highlighting areas of improvement.
Onboarding Hifis (After Design Critiques)
Onboarding questions focused on job-readiness skills like resume writing and interview techniques. At the end, it provides users with a personalized report highlighting areas of improvement.
Onboarding Hifis (After Design Critiques)
Onboarding questions focused on job-readiness skills like resume writing and interview techniques. At the end, it provides users with a personalized report highlighting areas of improvement.
Chatting with AI Lofis
Homepage houses AI chat suggestions for easy chat initiation. Users can interact with the AI to make edits and create a new resume.
Chatting with AI Lofis
Homepage houses AI chat suggestions for easy chat initiation. Users can interact with the AI to make edits and create a new resume.
Chatting with AI Lofis
Homepage houses AI chat suggestions for easy chat initiation. Users can interact with the AI to make edits and create a new resume.
Chatting with AI Hifis (After Unmoderated Usability Testing)
Jobbi bot offers users two resume-building paths: edit existing resume experiences with AI guidance, or create entirely new ones by providing relevant information.
Chatting with AI Hifis (After Unmoderated Usability Testing)
Jobbi bot offers users two resume-building paths: edit existing resume experiences with AI guidance, or create entirely new ones by providing relevant information.
Chatting with AI Hifis (After Unmoderated Usability Testing)
Jobbi bot offers users two resume-building paths: edit existing resume experiences with AI guidance, or create entirely new ones by providing relevant information.
Interview Practice Lofis
Feedback during design critiques highlighted the need for interview feedback and skill development over job matching, driving my shift to focusing on interview practice.
Interview Practice Lofis
Feedback during design critiques highlighted the need for interview feedback and skill development over job matching, driving my shift to focusing on interview practice.
Interview Practice Lofis
Feedback during design critiques highlighted the need for interview feedback and skill development over job matching, driving my shift to focusing on interview practice.
Interview Practice Hifis (After Unmoderated Usability Testing)
Revamping the flow, I prioritized interview practice. Users can now choose common questions and get actionable feedback, empowering them to refine their skills and ace interviews.
Interview Practice Hifis (After Unmoderated Usability Testing)
Revamping the flow, I prioritized interview practice. Users can now choose common questions and get actionable feedback, empowering them to refine their skills and ace interviews.
Interview Practice Hifis (After Unmoderated Usability Testing)
Revamping the flow, I prioritized interview practice. Users can now choose common questions and get actionable feedback, empowering them to refine their skills and ace interviews.
Impact
Impact
Impact
Raw feedback on the helpfulness of the app
Raw feedback on the helpfulness of the app
Raw feedback on the helpfulness of the app
To assess how effective the app features were, I conducted a usability test with 5 participants who are currently in the job hunt. I provided distinct tasks to get them to go through each flow and fully assess the functionality of each feature.
To assess how effective the app features were, I conducted a usability test with 5 participants who are currently in the job hunt. I provided distinct tasks to get them to go through each flow and fully assess the functionality of each feature.
To assess how effective the app features were, I conducted a usability test with 5 participants who are currently in the job hunt. I provided distinct tasks to get them to go through each flow and fully assess the functionality of each feature.
Key Results
Key Results
Key Results
Usability testing revealed key areas for improvement:
Usability testing revealed key areas for improvement:
Usability testing revealed key areas for improvement:
1
Misaligned marketing: Jobbi gave off the impression of a job matching platform before users could experience the core functionalities
2
Information flow disruption: The way information was presented interrupted the user experience
3
Chat suggestions missed the mark: Users overlooked them or expected them in-chat
With feedback in mind, I set out to improve the app further
With feedback in mind, I set out to improve the app further
With feedback in mind, I set out to improve the app further
Onboarding Flow
I introduced transition screens for a smoother flow of information. Additionally, a resume/interview score and richer context for work experience were added to increase user engagement and understanding.
Onboarding Flow
I introduced transition screens for a smoother flow of information. Additionally, a resume/interview score and richer context for work experience were added to increase user engagement and understanding.
Onboarding Flow
I introduced transition screens for a smoother flow of information. Additionally, a resume/interview score and richer context for work experience were added to increase user engagement and understanding.
Chatting with AI
For a more intuitive chat experience, suggestions are now integrated within the chat window. Additionally, I included a resume preview to finally allow users to see their edits on the fly.
Chatting with AI
For a more intuitive chat experience, suggestions are now integrated within the chat window. Additionally, I included a resume preview to finally allow users to see their edits on the fly.
Chatting with AI
For a more intuitive chat experience, suggestions are now integrated within the chat window. Additionally, I included a resume preview to finally allow users to see their edits on the fly.
Job Interview Practice
The interview screen now features an interview score, along with the ability to re-record a question response and reassuring the submission of practice videos to ease submission anxiety.
Job Interview Practice
The interview screen now features an interview score, along with the ability to re-record a question response and reassuring the submission of practice videos to ease submission anxiety.
Job Interview Practice
The interview screen now features an interview score, along with the ability to re-record a question response and reassuring the submission of practice videos to ease submission anxiety.
Reflection
Reflection
Reflection
If i had more time
If i had more time
If i had more time
If I were to take this project further, I'd prioritize and explore the resume builder since there was heavy interest in its utilization. To better optimize the user experience, I'd like to revisit streamlining informative areas with animations or tutorials and further develop the resume/interview scoring system with gamification and points.
If I were to take this project further, I'd prioritize and explore the resume builder since there was heavy interest in its utilization. To better optimize the user experience, I'd like to revisit streamlining informative areas with animations or tutorials and further develop the resume/interview scoring system with gamification and points.
If I were to take this project further, I'd prioritize and explore the resume builder since there was heavy interest in its utilization. To better optimize the user experience, I'd like to revisit streamlining informative areas with animations or tutorials and further develop the resume/interview scoring system with gamification and points.
Key Learnings
Key Learnings
Key Learnings
A big lesson I learned from this project is that strong UX design starts focused. I had trouble wanting to hit many different, common pain points for users and, looking back, should have focused on specific user problems to avoid sprawling solutions.
I also learned the power of small details. I realized that user experiences can be elevated not just by grand visions, but by the seamless integration of well-designed micro-interactions. It's the small things that can truly make a big difference.
A big lesson I learned from this project is that strong UX design starts focused. I had trouble wanting to hit many different, common pain points for users and, looking back, should have focused on specific user problems to avoid sprawling solutions.
I also learned the power of small details. I realized that user experiences can be elevated not just by grand visions, but by the seamless integration of well-designed micro-interactions. It's the small things that can truly make a big difference.
A big lesson I learned from this project is that strong UX design starts focused. I had trouble wanting to hit many different, common pain points for users and, looking back, should have focused on specific user problems to avoid sprawling solutions.
I also learned the power of small details. I realized that user experiences can be elevated not just by grand visions, but by the seamless integration of well-designed micro-interactions. It's the small things that can truly make a big difference.